2018–2019 · Internet marketer
Blagopar
Online division of a chain of 11 sauna and bath stores in Moscow. I led the team of contractors: SEO, SMM, targeting, development, design and content.
- Role
- Head of online, landing design, PPC
- Stack
- Bitrix, Tilda, Google Ads, Yandex Direct, Yandex Market, CRM
The task
Ads were expensive and nobody could say which channel brought sales. The store needed the same revenue for less money and a landing page for a new finishing service.
What I did
- Landing page for sauna finishing services, integrated into the main Bitrix site.
- Usability fixes and conversion work on the store.
- Marketplace listing, reviews and rating management.
Result
Ad budget cut by 50% while revenue grew 30%.
