I build websites that sell.

okonny-ryad/
├─ functions.php      contacts, [or_calc] shortcode
├─ template-setki.php net catalog + filter
├─ template-jaluzi.phpblinds + calculator
├─ inc/
│  ├─ cpt.php         systems, works, reviews, leads
│  ├─ meta.php        own fields, no ACF
│  ├─ calc-data.php   REST /okonny-ryad/v1/calc
│  ├─ leads.php       DB → email → bot
│  └─ redirects.php   no dead 404s
└─ assets/data/       price list, fabrics

2026 · Custom WordPress theme

Okonny Ryad

Website for a mosquito-net and blinds manufacturer in Saratov. A theme written from scratch, with no page builder and no plugins: the catalog, the calculator and the lead system all live in the theme.

Role

Design, UX, theme architecture, development with AI-assisted coding, launch

Stack

WordPress, custom post types and fields, REST API, vanilla JS, Python build script

• Catalog of 11 products with a filter by construction, profile colour and mesh. Prices switch with the colour.
• Blinds calculator fed by one cached REST endpoint.
• Every lead is saved to the database first, then sent by email and to a messenger bot.
• Built-in schema markup, robots.txt and redirects that send dead links to the closest page.

2026 · Corporate site · in progress

ArtiArt

Corporate site for a woodworking production company that makes wall panels and interiors for lobbies, offices and residences.

Role

Concept, UI design, build, all imagery

Stack

WordPress, Elementor Pro, Adobe Firefly

• Quiet, material-led layout: wood textures, macro shots of hands and tools.
• Project pages built as a reusable template: scope, materials, gallery.
• Imagery generated in Adobe Firefly and kept consistent across pages.

2020–2021 · Web, marketing, broadcast

Muzprokat

Event equipment rental in Moscow. When COVID closed live events, we launched a new service: online broadcasts.

Role

Website, landing pages, ads, broadcast director

Stack

Bitrix, Tilda, Google Ads, Yandex Direct, vMix

• Rebuilt the site on Bitrix and merged it with the rental catalog.
• Landing page and campaigns for the broadcast service.
• Directed live streams for banks, insurers and concerts: simultaneous translation, quizzes, multi-signal output.

2018–2019 · Internet marketer

Blagopar

Online division of a chain of 11 sauna and bath stores in Moscow. I led the team of contractors: SEO, SMM, targeting, development, design and content.

Role

Head of online, landing design, PPC

Stack

Bitrix, Tilda, Google Ads, Yandex Direct, Yandex Market, CRM

• Landing page for sauna finishing services, integrated into the main Bitrix site.
• Usability fixes and conversion work on the store.
• Marketplace listing, reviews and rating management.

−50% ad budget while revenue grew 30%