2020–2021 · Web, marketing, broadcast
Muzprokat
Event equipment rental in Moscow. When COVID closed live events, we launched a new service: online broadcasts.
- Role
- Website, landing pages, ads, broadcast director
- Stack
- Bitrix, Tilda, Google Ads, Yandex Direct, vMix
The task
Lockdown shut down the event industry overnight. The company had equipment, a team and no customers, and needed a new product fast.
What I did
- Rebuilt the site on Bitrix and merged it with the rental catalog.
- Landing page and campaigns for the broadcast service.
- Directed live streams for banks, insurers and concerts: simultaneous translation, quizzes, multi-signal output.
Result
Broadcasts became the company's core line through the lockdown.
